Get to know our business

The London Dance Shoppe opened its doors in 1995 on Dorinda Street, London ON. The founding owner, Karen Smith, established the Shoppe’s reputation for providing the proper fit of pointe shoes and dance apparel. Over the years, the Shoppe expanded and moved to Wortley Village, adding many speciality dance wear brands and providing professional fittings and exceptional customer service. Current owner, Danielle Cameron, has been working at The Shoppe since the age of sixteen. She has been specializing in the art of pointe shoe fitting for almost twenty years. Danielle has trained each member of her team to be able to fit pointe shoes and they are all either former or current Dancers themselves!