Our Story

est. 1995 - The Proper Fit


The London Dance Shoppe opened its doors in 1995 on Dorinda Street, London ON. The founding owner, Karen Smith, established the Shoppe’s reputation for providing the proper fit of pointe shoes and dance apparel. Over the years, the Shoppe expanded and moved to Wortley Village, adding many speciality dance wear brands and providing professional fittings and exceptional customer service. Former owner, Christina Cannella and current owner, Danielle Cameron, moved the store to its current location, a small loft boutique shoppe at 245 Maitland street. In addition to in store fittings, The Shoppe offers in Studio Fittings and Catering for groups and competitive dancers. We pride ourselves in loving what we do and ensuring the proper fit for every dancer we help.